Evidence guided and outcome driven
We use research and experimentation to help teams prioritise what matters most – reducing risk and accelerating value creation.
The evidence guided, outcome driven digital experience partner
We connect the dots through research, data and experimentation – delivered and supported by our DXP and commerce platform expertise.
We partner with leading organisations to deliver transformative digital experiences
DotCentric is an award-winning digital experience and technology partner, trusted by leading organisations where customer experience is business critical.
Through partnerships with best-in-class digital experience platforms, we design and support future-ready websites and digital services that drive engagement, improve conversion and support long-term growth.
Whether you’re seeking deeper insights into user behaviour or looking to strengthen your technology foundations, we’ll help you connect the dots by bringing together the right people, processes and platforms to deliver measurable value.
Our approach is focused on identifying and designing the right experiences – powered and managed with the right technology. We call this building the ‘right’ thing the ‘right’ way.
From research to optimisation, we take an agile, iterative approach to managing the entire lifecycle of business-critical websites and digital services – ensuring continuous improvement and long-term value.
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Experts in digital experience platforms
As long term partners of Optimizely, Umbraco and other enterprise platforms, we offer unmatched expertise in the design and delivery of business critical websites and digital services.
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Built on partnership and trust
We act as a strategic extension of our clients internal teams, collaborating closely and sharing our expertise to build long-term value together.
Following a competitive tendering process as part of our Digital First Transformation project, we appointed DotCentric as our website agency partner. From undertaking user research and analysis, to design and integration with a new CRM and e-commerce platform, DotCentric have provided a first-class service and client experience.
It was an absolute pleasure working with DotCentric. From the initial discussions about our project, to the discovery phase where we fleshed out the requirements, to the implementation phase, the DotCentric team were engaged, proactive, honest and helped us make better decisions based on their knowledge and skillset.
We were really impressed with how DotCentric took the time to fully understand our organisation, our members, what we do and how we work. This ensured that we were all aligned in what we wanted to achieve and worked efficiently together as one team.
It is important for our technology partners to be committed to user-centric practices (user research, prototyping, usability testing) and agile methodology. The DotCentric UX team got to grips with a complex set of needs and drivers and in a short period, they generated the user insight, prototypes and design assets we needed to progress to build.
The team at DotCentric have been integral in helping us to identify opportunities to improve the user experience for our members and have been an invaluable partner in continuing to improve our digital experience.
I have found the knowledge, expertise and guidance offered to Karndean to be of the highest standard. DotCentric have shown an aptitude to fully understand our business and the markets in which we operate.
Approaching DotCentric completely changed our idea of what we needed as they were able to think outside the box and present us with a range of solutions to solve our challenges.
Meet our senior leadership team
CEO & Founder
Alastair Higgs
Director of Operations
Adam Boulahlib
Director of Experience & Experimentation
Will Grounds
Director of Growth
Reema Pathak
Head of Engineering
Jacob Spencer
Head of Delivery
Sam Smithson
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CEO & Founder
Alastair Higgs
Since founding DotCentric in 2010, Alastair has led the consultancy’s growth into a trusted digital experience partner for leading organisations. Recognised as an Optimizely expert – and formerly the UK’s official trainer for the platform – Alastair has delivered enterprise digital experience platform development across a wide range of sectors.
Today Alastair steers DotCentric’s strategic direction, with a particular focus on how AI can be harnessed to improve customer experience, operational efficiency and deliver measurable ROI.
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Director of Operations
Adam Boulahlib
Adam oversees operations at DotCentric, ensuring projects run on time and to our high standards of delivery. With a proven track record managing large-scale DXP re-platforming and continuous-improvement programmes, Adam specialises in building multidisciplinary teams and governance frameworks to de-risk complex digital projects.
Adam’s focus on process optimisation and client transparency drives sustainable, long-term value for our clients.
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Director of Experience & Experimentation
Will Grounds
Will leads DotCentric’s experience design and experimentation team, helping organisations translate customer insight into measurable business outcomes. With over 15 years of experience, Will brings deep expertise in user-centred design (UCD) to deliver more effective digital experiences.
Will champions an evidence-guided, outcome-driven approach – combining research and experimentation to increase engagement, improve conversion and accelerate innovation.
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Director of Growth
Reema Pathak
Reema brings over 20 years of commercial and leadership experience to DotCentric. She previously served as UK Managing Director of Optimizely (formerly Episerver), where she built strategic partnerships with global enterprises and led product growth across regions.
At DotCentric, Reema oversees sales, marketing and partner strategy – helping clients align digital investment with business outcomes. Reema is also the founder of Lead from Within, where she has coached CEOs and senior executives across the tech sector – experience she now applies to scaling DotCentric’s next phase of growth.
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Head of Engineering
Jacob Spencer
Jacob leads DotCentric’s development and qa team's, specialising in the architecture and build of enterprise-level DXP, CMS and commerce solutions on Optimizely and Umbraco.
With over 15 years experience, he has built and mentored high-performing engineering teams that deliver secure, accessible and future-proof platforms. Jacob is passionate about clean code, test automation, DevOps automation and performance optimisation –ensuring every solution scales with client demand while remaining easy to maintain and extend.
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Head of Delivery
Sam Smithson
Sam leads DotCentric’s project management function, overseeing the successful delivery of client project and programmes. With a background in managing complex digital and transformation projects, Sam brings deep experience in agile delivery, stakeholder engagement and cross-functional team leadership.
He plays a key role in aligning delivery practices with strategic goals – ensuring every engagement is delivered on time, within scope, and to the highest quality standards.
Our technology partners
Working with market leading technology partners
We have long-standing partnerships with best-in-class DXP, CMS and commerce platforms, allowing us to deliver and support scalable and sustainable future proofed solutions.
Recent news and insight
Working with us
Ready to move things forward?
Whether you’re seeking deeper insights into user behaviour or looking to strengthen your technology foundations, we’ll help you connect the dots by bringing together the right people, processes and platforms to deliver measurable value.
Call us:
+44 (0) 203 8876616
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