Deep Optimizely technical expertise
As an Optimizely Gold Solution Partner, our certified team has extensive experience delivering and supporting complex CMS and ecommerce re-platforming and integration projects.
Optimizely Gold Solution Partner
DotCentric is a UK-based Optimizely Gold Solution Partner. From CMS development and DXP implementation to experimentation and optimisation, we help you unlock the full value of the Optimizely platform.
DotCentric and Optimizely
Maximise the value of Optimizely with an experienced solution partner
Optimizely’s digital experience platform (DXP) is a standout integrated suite of content, commerce and experimentation tools, recognised as a Leader in Gartner’s Magic Quadrant 2025.
As an Optimizely Gold Solution Partner our expertise ensure our clients unlock the full capability of the platform to maximise their investment with Optimizely.
With one of the largest in-house certified development teams in the UK, we have the experience to deliver future proofed platform implementations and upgrades.
15+
years experience working with Optimizely
10
Uk based Certified Optimizely developers
75
Optimizely DXP solutions launched
24/7
24/7 Optimizely support model
Partner recognition
Our long-standing partnership and Optimizely credentials
Our long-standing partnership has been recognised with multiple Optimizely awards – including Commerce Partner of the Year in (UK & Ireland) and Best B2C Buying Experience (EMEA).
In 2023 we were selected to join the Optimizely Partner Advisory Board (PAB) to provide counsel on product strategy and market intelligence based on our in-depth knowledge and expertise with the platform.
We also hold specialisations in Content Management Systems (CMS) and Commerce Connect across the public and private sector.
What we offer as an Optimizely Solution Partner
Optimizely DXP development
We design, build, and optimise enterprise-grade solutions using the full capabilities of the Optimizely DXP platform – including CMS, Commerce, experimentation and personalisation.
As a Gold Partner, we bring deep platform expertise and a proven delivery track record. Our development team is highly versed integrating Optimizely into broader digital ecosystems and delivering platform upgrades.
Data and content migration
We manage the end-to-end process of content and data migration as part of Optimizely replatforming and transformation projects. Our structured methodology ensures accurate mapping, validation, and cleanup – reducing risk, maintaining SEO performance and ensuring accessibility compliance.
Whether you're migrating from a legacy CMS, decoupled platforms or fragmented content sources, we ensure a smooth and secure transition to Optimizely using modern techniques.
Optimizely Commerce Connect development
We design and deliver Optimizely Commerce Connect implementations to support complex product structures, pricing logic and personalised experiences.
As a Gold Partner our team is not only certified, but is highly experienced configuring and extending Optimizely's commerce capabilities to meet your business rules, integrate with back-office systems and deliver seamless shopping journeys.
Optimizely DXP support and aftercare
As a digital experience and technology partner we provide dedicated post-launch support, performance monitoring and proactive platform optimisation.
From troubleshooting and release management to ongoing enhancements, we act as an embedded partner – ensuring your Optimizely platform remains secure, performant, and aligned with evolving user and business needs.
Recent Optimizely case studies
Mental Health First Aid England
Redesigning the website for the national authority on mental health first aid
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Maximising platform value
We help clients unlock the full potential of their Optimizely DXP through ongoing support and training.
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Built on partnership and trust
We act as a strategic extension of our clients internal teams, collaborating closely and sharing our expertise to build long-term value together.
Following a competitive tendering process as part of our Digital First Transformation project, we appointed DotCentric as our website agency partner. From undertaking user research and analysis, to design and integration with a new CRM and e-commerce platform, DotCentric have provided a first-class service and client experience.
It was an absolute pleasure working with DotCentric. From the initial discussions about our project, to the discovery phase where we fleshed out the requirements, to the implementation phase, the DotCentric team were engaged, proactive, honest and helped us make better decisions based on their knowledge and skillset.
We were really impressed with how DotCentric took the time to fully understand our organisation, our members, what we do and how we work. This ensured that we were all aligned in what we wanted to achieve and worked efficiently together as one team.
It is important for our technology partners to be committed to user-centric practices (user research, prototyping, usability testing) and agile methodology. The DotCentric UX team got to grips with a complex set of needs and drivers and in a short period, they generated the user insight, prototypes and design assets we needed to progress to build.
The team at DotCentric have been integral in helping us to identify opportunities to improve the user experience for our members and have been an invaluable partner in continuing to improve our digital experience.
I have found the knowledge, expertise and guidance offered to Karndean to be of the highest standard. DotCentric have shown an aptitude to fully understand our business and the markets in which we operate.
Approaching DotCentric completely changed our idea of what we needed as they were able to think outside the box and present us with a range of solutions to solve our challenges.
We’re one of the only Optimizely partners in the UK to provide 24/7 support from certified Optimizely experts – ensuring that business-critical websites and digital services are continuously monitored and maintained.
Our support includes availability and uptime monitoring, application performance tracking, issue diagnosis and resolution, upgrades, hotfixes and a clear SLA framework.
Benefit from direct access to certified Optimizely specialists – providing reassurance and rapid response when it matters most.
Meet our Optimizely experts
Director of Operations
Adam Boulahlib
Head of Engineering
Jacob Spencer
CEO & Founder
Alastair Higgs
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Director of Operations
Adam Boulahlib
Adam oversees operations at DotCentric, ensuring projects run on time and to our high standards of delivery. With a proven track record managing large-scale DXP re-platforming and continuous-improvement programmes, Adam specialises in building multidisciplinary teams and governance frameworks to de-risk complex digital projects.
Adam’s focus on process optimisation and client transparency drives sustainable, long-term value for our clients.
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Head of Engineering
Jacob Spencer
Jacob leads DotCentric’s development and qa team's, specialising in the architecture and build of enterprise-level DXP, CMS and commerce solutions on Optimizely and Umbraco.
With over 15 years experience, he has built and mentored high-performing engineering teams that deliver secure, accessible and future-proof platforms. Jacob is passionate about clean code, test automation, DevOps automation and performance optimisation –ensuring every solution scales with client demand while remaining easy to maintain and extend.
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CEO & Founder
Alastair Higgs
Since founding DotCentric in 2010, Alastair has led the consultancy’s growth into a trusted digital experience partner for leading organisations. Recognised as an Optimizely expert – and formerly the UK’s official trainer for the platform – Alastair has delivered enterprise digital experience platform development across a wide range of sectors.
Today Alastair steers DotCentric’s strategic direction, with a particular focus on how AI can be harnessed to improve customer experience, operational efficiency and deliver measurable ROI.
Working with us
Ready to move things forward?
Whether you’re seeking deeper insights into user behaviour or looking to strengthen your technology foundations, we’ll help you connect the dots by bringing together the right people, processes and platforms to deliver measurable value.
Call us:
+44 (0) 203 8876616
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