Evidence guided and outcome driven
We use research and experimentation to help teams prioritise what matters most – reducing risk and accelerating value creation.
Transform website experiences with intelligent AI solutions
We help organisations apply the right AI solutions to transform how users search and discover your websites content, services and products.
The value of artificial intelligence
Optimise user experience and deliver intelligent digital services
AI now offers powerful opportunities to improve how users discover, navigate and interact with websites and digital services.
Improve user satisfaction
AI tools such as generative search and chatbots can help users get specific answers faster, reducing friction and improving engagement.
Increase efficiency
AI-driven automation reduces manual effort across content management, support and search – freeing up your teams to focus on higher-impact work.
Make decisions faster
By integrating AI into research and experimentation workflows, organisations can understand user behaviour and test improvements faster.
Our artificial intelligence integration services
AI chatbots and conversational interfaces
We consult on, configure, and integrate AI-powered chatbots that reduce pressure on contact centres and guide users to the right content or actions. Our solutions leverage leading technologies such as OpenAI, vector search (Azure Ai Search, GraphQL), and off-the-shelf platforms to deliver scalable, multilingual and WCAG-compliant experiences.
We apply the right AI model for the task – whether that's advanced agentic AI for complex interactions or more traditional approaches for targeted use cases.
Generative search and smart discovery
We implement intelligent, AI-powered search experiences using platforms such as Azure AI Search, OpenAI and Coveo.
Our solutions enable users to ask natural language questions and receive relevant, summarised and contextual responses. Ideal for large content estates, regulatory services or support-heavy websites, our generative search solutions improve content discovery and reduces time to task completion across digital channels.
Product and content recommendations
We help you implement AI-driven recommendation engines that deliver relevant products, services, or content to users based on behaviour, preferences and intent.
Whether you're looking to increase average order value or surface the most helpful guidance our team can support integration with leading AI products – ensuring your recommendations are accurate, adaptive and aligned with business goals.
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Experts in digital experience platforms
As long term partners of Optimizely, Umbraco and other enterprise platforms, we offer unmatched expertise in the design and delivery of business critical websites and digital services.
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Built on partnership and trust
We act as a strategic extension of our clients internal teams, collaborating closely and sharing our expertise to build long-term value together.
Following a competitive tendering process as part of our Digital First Transformation project, we appointed DotCentric as our website agency partner. From undertaking user research and analysis, to design and integration with a new CRM and e-commerce platform, DotCentric have provided a first-class service and client experience.
It was an absolute pleasure working with DotCentric. From the initial discussions about our project, to the discovery phase where we fleshed out the requirements, to the implementation phase, the DotCentric team were engaged, proactive, honest and helped us make better decisions based on their knowledge and skillset.
We were really impressed with how DotCentric took the time to fully understand our organisation, our members, what we do and how we work. This ensured that we were all aligned in what we wanted to achieve and worked efficiently together as one team.
It is important for our technology partners to be committed to user-centric practices (user research, prototyping, usability testing) and agile methodology. The DotCentric UX team got to grips with a complex set of needs and drivers and in a short period, they generated the user insight, prototypes and design assets we needed to progress to build.
The team at DotCentric have been integral in helping us to identify opportunities to improve the user experience for our members and have been an invaluable partner in continuing to improve our digital experience.
I have found the knowledge, expertise and guidance offered to Karndean to be of the highest standard. DotCentric have shown an aptitude to fully understand our business and the markets in which we operate.
Approaching DotCentric completely changed our idea of what we needed as they were able to think outside the box and present us with a range of solutions to solve our challenges.
Recent news and insight
Working with us
Ready to move things forward?
Whether you’re seeking deeper insights into user behaviour or looking to strengthen your technology foundations, we’ll help you connect the dots by bringing together the right people, processes and platforms to deliver measurable value.
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