Evidence guided and outcome driven
We use research and experimentation to help teams prioritise what matters most – reducing risk and accelerating value creation.
Increase conversions and maximise customer value
We help turn more visitors into customers by running strategic experimentation programmes to optimise every step of your customer journeys.
The value of conversion rate optimisation
A systematic approach to improving performance and reducing risk
Conversion rate optimisation uses evidence and experimentation to improve user journeys, reduce friction, and drive measurable improvements in performance.
Uncover the ‘what’ and the ‘why’
CRO reveals what users are doing and why they behave that way – combining quantitative and qualitative insight to identify clear opportunities for improvement.
De-risk development
By validating hypotheses before investing in major development changes, CRO reduces risk and ensures every investment delivers value.
Deliver continuous improvement
A well-run CRO programme drives ongoing, incremental gains – turning small optimisations into long-term performance improvements over time.
How our CRO programmes work
1. Analytics audit and tooling setup
We begin by auditing your analytics setup to ensure reliable data – across GA4, tag managers, custom events, and conversion tracking.
We also provide recommendations on your experimentation stack, helping you configure the right optimisation tools for your business. This ensures a solid foundation for data analysis and testing as your programme moves forward.
2. CRO strategy and roadmap design
Next, in partnership with you, we define a optimisation strategy in line with business objectives, product KPIs, and key user journeys.
Through behavioural analysis and user insight, we then help you prioritise where to focus and what to test – building a CRO roadmap that’s both achievable and high impact from the start.
3. Experiment design and test execution
We then design experiments based on clear, evidence-backed hypotheses. Every test is mapped to a user problem or commercial opportunity and crafted to isolate variables effectively – whether A/B, multivariate or split URL.
We handle setup, QA, audience targeting, and post-test analysis to ensure statistically valid actionable outcomes.
4. Review and growth planning
At key milestones, we review test outcomes, synthesise learnings, and assess programme performance.
By evaluating ROI and refiing your optimisation strategy we able to uncover longer-term opportunities, and continuously increase the maturity and impact of our conversion rate optimisation programme.
Delivering outcomes over output
The impact of experimentation, in numbers
Our experimentation and CRO services have delivered measurable impact – helping clients increase conversion and engagement across their web estates.
43%
Rise in puppy sponsorship conversions for Hearing Dogs for Deaf People.
39%
increase in overall conversion rate for Simply Plastics.
37%
increase in conversions for the Wine Society.
15%
increase in free seven day trials for the Economist’s GMAT Tutor service.
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Experts in digital experience platforms
As long term partners of Optimizely, Umbraco and other enterprise platforms, we offer unmatched expertise in the design and delivery of business critical websites and digital services.
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Built on partnership and trust
We act as a strategic extension of our clients internal teams, collaborating closely and sharing our expertise to build long-term value together.
Following a competitive tendering process as part of our Digital First Transformation project, we appointed DotCentric as our website agency partner. From undertaking user research and analysis, to design and integration with a new CRM and e-commerce platform, DotCentric have provided a first-class service and client experience.
It was an absolute pleasure working with DotCentric. From the initial discussions about our project, to the discovery phase where we fleshed out the requirements, to the implementation phase, the DotCentric team were engaged, proactive, honest and helped us make better decisions based on their knowledge and skillset.
We were really impressed with how DotCentric took the time to fully understand our organisation, our members, what we do and how we work. This ensured that we were all aligned in what we wanted to achieve and worked efficiently together as one team.
It is important for our technology partners to be committed to user-centric practices (user research, prototyping, usability testing) and agile methodology. The DotCentric UX team got to grips with a complex set of needs and drivers and in a short period, they generated the user insight, prototypes and design assets we needed to progress to build.
The team at DotCentric have been integral in helping us to identify opportunities to improve the user experience for our members and have been an invaluable partner in continuing to improve our digital experience.
I have found the knowledge, expertise and guidance offered to Karndean to be of the highest standard. DotCentric have shown an aptitude to fully understand our business and the markets in which we operate.
Approaching DotCentric completely changed our idea of what we needed as they were able to think outside the box and present us with a range of solutions to solve our challenges.
Working with us
Ready to move things forward?
Whether you’re seeking deeper insights into user behaviour or looking to strengthen your technology foundations, we’ll help you connect the dots by bringing together the right people, processes and platforms to deliver measurable value.
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+44 (0) 203 8876616
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