Evidence guided and outcome driven
We use research and experimentation to help teams prioritise what matters most – reducing risk and accelerating value creation.
Turn data into actionable insights and drive evidence-led decisions
Get a closer look into your website’s performance and see what’s working and what’s not. Our experts wil help you use GA4 and behavioural data to make better decisions by tracking and reporting on the metrics that matter most.
The value of behavioural insights
Translate your GA4 data into actionable insights
Tracking what your audiences and customers are doing across your web estate is critical for reporting and measuring success.
Discover valuable opportunities
Gain insights into user behaviour and uncover clear opportunities to improve and innovate across your digital estate.
Use data to drive decision making
Reduce guesswork and internal bias by making informed decisions based on real user behaviour – leading to more consistent, measurable outcomes.
Align teams around what matters
Behavioural insights help unify stakeholders around shared goals and objective evidence – creating a strong foundation for continuous improvement.
Our data and behavioural insight services
GA4 audit and health checks
We help you get the most out of Google Analytics 4 by ensuring it’s set up to reflect what matters most to your organisation. From defining custom events and conversions to configuring enhanced measurement and filters, we also provide end-to-end GA4 support.
Our approach ensures your analytics setup is accurate, aligned with your KPIs and capable of delivering meaningful insight.
User behaviour analysis
Understanding how users interact with your digital services is key to identifying friction and uncovering opportunity.
We use tools like heatmaps and session recordings to observe real-world behaviour – highlighting usability issues, drop-off points and content blind spots. We provide ongoing insights to improve conversion rates and overall user satisfaction.
Data visualisation and reporting
We turn complex data into clear, actionable insight through our custom Looker Studio dashboards and reports.
Whether you need a high-level performance view or detailed behavioural analysis, our reports help you track key metrics, spot trends and communicate insights across teams. Our reports are tailored to your strategy and designed to support confident, data-driven decisions.
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Experts in digital experience platforms
As long term partners of Optimizely, Umbraco and other enterprise platforms, we offer unmatched expertise in the design and delivery of business critical websites and digital services.
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Built on partnership and trust
We act as a strategic extension of our clients internal teams, collaborating closely and sharing our expertise to build long-term value together.
DotCentric delivered a range of outstanding digital design work. The team have an exceptional can do attitude and are diligent project managers.
I have found the knowledge, expertise and guidance offered to Karndean to be of the highest standard. DotCentric have shown an aptitude to fully understand our business and the markets in which we operate.
The team at DotCentric have been integral in helping us to identify opportunities to improve our members experience. Our aim was to validate product design decisions and uncover new user needs. DotCentric have been an invaluable partner in continuing to improve our digital offering for our members.
It is important for our technology partners to be committed to user-centric practices. DotCentric quickly got to grips with a complex set of needs and drivers and in a short period, they generated the user insight we needed to progress to build. This was one of several key factors that allowed us to release a credible version of our product on schedule.
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Working with us
Ready to move things forward?
Whether you’re seeking deeper insights into user behaviour or looking to strengthen your technology foundations, we’ll help you connect the dots by bringing together the right people, processes and platforms to deliver measurable value.
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+44 (0) 203 8876616
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