Evidence guided and outcome driven
We use research and experimentation to help teams prioritise what matters most – reducing risk and accelerating value creation.
User experiences that drive meaningful engagement
Our experience design services align user needs with organisational objectives – driving engagement, improving outcomes and creating lasting value.
Service overview
Work with an experience design partner that’s evidence guided and outcome focused
Our award-winning design practice helps organisations create experiences that drive engagement and deliver measurable results. Whether you're launching a new service or redesigning an existing website, we take an evidence-guided approach to ensure we create lasting value.
We follow the Government Digital Service (GDS) design principles and user-centred design (UCD) methodology, embedding research, prototyping and usability testing into every stage of the design process to reduce risk and improve outcomes.
With a strong track record across both public and private sectors, we work with organisations to drive transformative outcomes where user experience is business critical.
Our experience design services
User-centred design (UCD)
User-centred design is an evidence-guided approach to designing websites and digital services that work for the people who use them. By placing user needs at the heart of decision-making, we help organisations design more effective digital experiences.
From research and prototyping through to usability testing and accessibility compliance, we apply proven methods to ensure your services meet user expectations and align with organisational goals.
Design systems
We design and implement scalable design systems that serve as the foundation for consistent, accessible, and high-performing digital experiences.
From digital style guides and component libraries to long-term governance, we ensure your teams have the tools and processes they need to build and maintain cohesive experiences across your entire web estate.
Content design
We help organisations plan, create and manage content that is purposeful, consistent and easy to maintain. Our approach ensures every piece of content serves a clear function – whether it’s guiding users, supporting service delivery or driving engagement.
From content audits and messaging frameworks to governance models, we give teams the guidance they need to deliver high-quality content across their web estates.
Delivering outcomes over output
The impact of our experience design work, in numbers
Our experience design work delivers measurable impact – helping clients drive engagement, strengthen credibility and reduce support costs across critical digital services.
98%
user satisfaction score following the launch of the solicitors register service for the SRA.
83%
increase in content engagement following our landing page redesign for the LTA.
43%
rise in online puppy sponsorship conversions following research for Hearing Dogs for Deaf People.
65%
decrease in call centre support time required following our redesign for the Wine Society.
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Experts in digital experience platforms
As long term partners of Optimizely, Umbraco and other enterprise platforms, we offer unmatched expertise in the design and delivery of business critical websites and digital services.
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Built on partnership and trust
We act as a strategic extension of our clients internal teams, collaborating closely and sharing our expertise to build long-term value together.
Following a competitive tendering process as part of our Digital First Transformation project, we appointed DotCentric as our website agency partner. From undertaking user research and analysis, to design and integration with a new CRM and e-commerce platform, DotCentric have provided a first-class service and client experience.
It was an absolute pleasure working with DotCentric. From the initial discussions about our project, to the discovery phase where we fleshed out the requirements, to the implementation phase, the DotCentric team were engaged, proactive, honest and helped us make better decisions based on their knowledge and skillset.
We were really impressed with how DotCentric took the time to fully understand our organisation, our members, what we do and how we work. This ensured that we were all aligned in what we wanted to achieve and worked efficiently together as one team.
It is important for our technology partners to be committed to user-centric practices (user research, prototyping, usability testing) and agile methodology. The DotCentric UX team got to grips with a complex set of needs and drivers and in a short period, they generated the user insight, prototypes and design assets we needed to progress to build.
The team at DotCentric have been integral in helping us to identify opportunities to improve the user experience for our members and have been an invaluable partner in continuing to improve our digital experience.
I have found the knowledge, expertise and guidance offered to Karndean to be of the highest standard. DotCentric have shown an aptitude to fully understand our business and the markets in which we operate.
Approaching DotCentric completely changed our idea of what we needed as they were able to think outside the box and present us with a range of solutions to solve our challenges.
Working with us
Ready to move things forward?
Whether you’re seeking deeper insights into user behaviour or looking to strengthen your technology foundations, we’ll help you connect the dots by bringing together the right people, processes and platforms to deliver measurable value.
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+44 (0) 203 8876616
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