Evidence guided and outcome driven
We use research and experimentation to help teams prioritise what matters most – reducing risk and accelerating value creation.
Increase conversion through data-driven insights and testing
Partner with an award-winning digital experience consultancy to boost conversions, improve user experience and reduce risk by validating ideas before implementation.
The value of experimentation
Increase conversions, uncover opportunities and de-risk new feature development
Experimentation is the systematic process of testing ideas to increase conversions while de-risking major development initiatives.
Increase conversions
Continuously test and refine digital experiences to increase conversions and turn more visitors into customers.
Uncover opportunities
Use data and insights from testing to learn more about your customers and guide new initiatives and innovations.
De-risk development
Validate ideas through testing before investing in major changes, reducing the risk of costly development mis-steps.
Our experimentation services
Conversion rate optimisation
Our CRO programmes are designed to increase the percentage of users who take meaningful actions, whether that’s making a purchase, submitting a form or completing a key task.
Through in-depth research and data-driven analysis, we identify conversion barriers and run proven testing programmes to reduce friction, improve usability and maximise return on investment.
UX research
Analytics can show you what users are doing – but not why they’re doing it. UX research adds essential context by uncovering the deeper motivations, pain points and conversion blockers behind user behaviour.
We are highly experienced using interviews and usability testing to surface deeper insights that help explain low conversion rates and guide smarter experiments.
Effective personalisation
We help you go beyond one-size-fits-all experiences by experimenting with personalisation strategies tailored to real user behaviour.
Leveraging modern digital experience platforms (DXPs), we configure and test targeted variations that adapt content, products and user journeys in real time – boosting conversion and customer retention.
Delivering outcomes over output
The impact of our experimentation programmes, in numbers
Our experimentation and CRO services have delivered measurable impact – helping clients increase conversion and engagement across their web estates.
43%
rise in puppy sponsorship conversions for Hearing Dogs for Deaf People.
39%
increase in overall conversion rate for Simply Plastics.
37%
increase in conversions for the Wine Society.
15%
increase in free seven day trials for the Economist’s GMAT Tutor service.
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Experts in digital experience platforms
As long term partners of Optimizely, Umbraco and other enterprise platforms, we offer unmatched expertise in the design and delivery of business critical websites and digital services.
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Built on partnership and trust
We act as a strategic extension of our clients internal teams, collaborating closely and sharing our expertise to build long-term value together.
Following a competitive tendering process as part of our Digital First Transformation project, we appointed DotCentric as our website agency partner. From undertaking user research and analysis, to design and integration with a new CRM and e-commerce platform, DotCentric have provided a first-class service and client experience.
It was an absolute pleasure working with DotCentric. From the initial discussions about our project, to the discovery phase where we fleshed out the requirements, to the implementation phase, the DotCentric team were engaged, proactive, honest and helped us make better decisions based on their knowledge and skillset.
We were really impressed with how DotCentric took the time to fully understand our organisation, our members, what we do and how we work. This ensured that we were all aligned in what we wanted to achieve and worked efficiently together as one team.
It is important for our technology partners to be committed to user-centric practices (user research, prototyping, usability testing) and agile methodology. The DotCentric UX team got to grips with a complex set of needs and drivers and in a short period, they generated the user insight, prototypes and design assets we needed to progress to build.
The team at DotCentric have been integral in helping us to identify opportunities to improve the user experience for our members and have been an invaluable partner in continuing to improve our digital experience.
I have found the knowledge, expertise and guidance offered to Karndean to be of the highest standard. DotCentric have shown an aptitude to fully understand our business and the markets in which we operate.
Approaching DotCentric completely changed our idea of what we needed as they were able to think outside the box and present us with a range of solutions to solve our challenges.
Working with us
Ready to move things forward?
Whether you’re seeking deeper insights into user behaviour or looking to strengthen your technology foundations, we’ll help you connect the dots by bringing together the right people, processes and platforms to deliver measurable value.
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+44 (0) 203 8876616
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