Evidence guided and outcome driven
We use research and experimentation to help teams prioritise what matters most – reducing risk and accelerating value creation.
Deliver the right experience at the right time
We help organisations and brands use effective personalisation to drive deeper engagement, higher conversions and more meaningful customer relationships.
The value of personalisation
Unlock growth, drive engagement and increase retention
Effective personalisation is the art and science of using insights and data to create experiences that feel bespoke to each and every user.
Foster deeper engagement
Delivering content and experiences that truly resonate with individual customers fosters deeper connections and loyalty.
Increase conversion rates
Tailored, contextually relevant experiences don’t just capture attention – they inspire action and consistently produce an uplift in conversion rates.
Retain customers for longer
Personalised experiences build stronger relationships. Happier customers equals greater trust and longer term retention rates.
Our personalisation services
Personalisation strategy
We help define personalisation strategies that align with business goals and customer needs. Through audience segmentation, journey mapping, and prioritisation of high-impact use cases, we build a clear roadmap for delivering tailored experiences.
Our approach ensures your personalisation efforts are strategic, measurable and focused on driving long-term value.
Personalisation technology
We provide expert support in selecting, configuring, and integrating the right personalisation tools within your digital ecosystem.
Whether working within a digital experience platform (DXP) or implementing standalone solutions, we ensure your technology stack is set up to activate data, automate targeting and support personalisation without overwhelming your teams.
Personalisation experimentation
We treat personalisation as a testable hypothesis, not an assumption. We help teams design and run experiments to validate content variations, targeted messaging and segmentation strategies – ensuring personalisation drives meaningful improvements in engagement and conversion.
With robust measurement and continuous iteration, we help scale what works and stop what doesn’t.
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Experts in digital experience platforms
As long term partners of Optimizely, Umbraco and other enterprise platforms, we offer unmatched expertise in the design and delivery of business critical websites and digital services.
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Built on partnership and trust
We act as a strategic extension of our clients internal teams, collaborating closely and sharing our expertise to build long-term value together.
Following a competitive tendering process as part of our Digital First Transformation project, we appointed DotCentric as our website agency partner. From undertaking user research and analysis, to design and integration with a new CRM and e-commerce platform, DotCentric have provided a first-class service and client experience.
It was an absolute pleasure working with DotCentric. From the initial discussions about our project, to the discovery phase where we fleshed out the requirements, to the implementation phase, the DotCentric team were engaged, proactive, honest and helped us make better decisions based on their knowledge and skillset.
We were really impressed with how DotCentric took the time to fully understand our organisation, our members, what we do and how we work. This ensured that we were all aligned in what we wanted to achieve and worked efficiently together as one team.
It is important for our technology partners to be committed to user-centric practices (user research, prototyping, usability testing) and agile methodology. The DotCentric UX team got to grips with a complex set of needs and drivers and in a short period, they generated the user insight, prototypes and design assets we needed to progress to build.
The team at DotCentric have been integral in helping us to identify opportunities to improve the user experience for our members and have been an invaluable partner in continuing to improve our digital experience.
I have found the knowledge, expertise and guidance offered to Karndean to be of the highest standard. DotCentric have shown an aptitude to fully understand our business and the markets in which we operate.
Approaching DotCentric completely changed our idea of what we needed as they were able to think outside the box and present us with a range of solutions to solve our challenges.
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Working with us
Ready to move things forward?
Whether you’re seeking deeper insights into user behaviour or looking to strengthen your technology foundations, we’ll help you connect the dots by bringing together the right people, processes and platforms to deliver measurable value.
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+44 (0) 203 8876616
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