Evidence guided and outcome driven
We use research and experimentation to help teams prioritise what matters most – reducing risk and accelerating value creation.
Uncover deep insights to guide digital and product strategy
We uncover the ‘what’ and the ‘why’ behind user behaviour, providing actionable insights to inform strategy, influence design and power roadmaps.
Service overview
Work with a research and insight partner that uncovers what matters most
Our research and insight practice helps organisations understand how people engage with their digital services – and why they behave the way they do. We combine qualitative research, behavioural data and competitor analysis to generate clear, actionable insights.
These insights underpin strategic decisions, shape digital roadmaps and help teams prioritise what will deliver the greatest impact – whether it's improving user journeys, optimising performance or staying ahead of competitors.
We use the latest AI technologies – ethically and transparently – to accelerate insight generation and support faster, smarter decision-making.
Our research and insight services
User research
Understanding how users interact with your websites and digital services is critical to delivering meaningful and effective user experiences.
We conduct in-depth user and audience research to understand their unmet needs, pain points and desires. We then analyse and translate these insights into clear and prioritised recommendations to develop strategy, influence decisions and power roadmaps.
Data and behavioural insights
We provide end-to-end analytics optimisation and support, ensuring you gain actionable insights into user behaviour across your digital platforms.
From setting up and configuring GA4 to track the metrics that matter most, to analysing user interactions through heat maps and session recordings, we uncover key patterns and pain points to improve user experiences and increase conversion rates.
Competitor benchmarking
We evaluate and compare the user experience of your websites and digital services against your competitors.
Our systematic assessment focuses on identifying strengths, weaknesses and opportunities to power roadmaps and influence wider product and business strategy.
Customer centric organisations that use research and user insights to guide decision making are faster to market, see increase revenues, improved brand perceptions and better business outcomes.
5x
improved brand perception
3.6x
more active users
3.2x
better product-market fit
2.8x
increased revenue
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Experts in digital experience platforms
As long term partners of Optimizely, Umbraco and other enterprise platforms, we offer unmatched expertise in the design and delivery of business critical websites and digital services.
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Built on partnership and trust
We act as a strategic extension of our clients internal teams, collaborating closely and sharing our expertise to build long-term value together.
The user research DotCentric conducted with our members and stakeholders was crucial in ensuring that we completely understood the wants and needs of our website visitors. This allowed us to confidently define the website refresh project objectives and outputs ensuring we delivered the user experience improvements that our key users valued most.
The DotCentric team did a fantastic job of running user research activities to optimise the usability and performance for an international audience of students seeking degree programmes accredited by the Royal Society of Chemistry. DotCentric were a pleasure to work with throughout the duration of the project.
DotCentric carried a programme of B2B and B2C user research as part of the discovery phase of a major digital initiative. The team conducted 20+ hours of customer interviews and usability testing and delivered a set of insights and recommendations to guide our product decisions. All reports were delivered on time and the UX has turned out really well, thanks to the in-depth research.
It is important for our technology partners to be committed to user-centric practices. DotCentric quickly got to grips with a complex set of needs and drivers and in a short period, they generated the user insight we needed to progress to build. This was one of several key factors that allowed us to release a credible version of our product on schedule.
The user research team at DotCentric have been integral in helping us to identify opportunities to improve our members experience. Through a series of one-to-one interviews, the DotCentric team observed members and prospects using our website, and presented back insights and recommendations for us to use to feed into product decisions. DotCentric have been an invaluable partner in continuing to improve our digital offering for our members.
Recent news & insight
Working with us
Ready to move things forward?
Whether you’re seeking deeper insights into user behaviour or looking to strengthen your technology foundations, we’ll help you connect the dots by bringing together the right people, processes and platforms to deliver measurable value.
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+44 (0) 203 8876616
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