Evidence guided and outcome driven
We use research and experimentation to help teams prioritise what matters most – reducing risk and accelerating value creation.
Transform experiences through user-centred design
We don’t just create digital experiences for users – we design with them. By involving users from discovery through to delivery, we ensure solutions are grounded in real-world needs.
The value of user-centred design
Designing with users leads to more effective and inclusive digital experiences
User-centred design ensures digital services are shaped by the people who use them – resulting in more intuitive experiences and better outcomes for everyone.
Solve the right problems
Designing from a deep understanding of user needs and behaviours ensures services solve the right problems from the outset.
Validate decisions
Iterative testing and feedback reduce assumptions, validate decisions early and improve the quality of design outcomes.
Design for inclusion
Accessibility is embedded from the ground up ensuring digital services are usable by the widest possible audience, regardless of ability.
Our user-centred design services
Research and discovery
Our approach to user-centred design aligns closely the Government Digital Service (GDS) design principles and methodology. We begin by uncovering deep insights into your users through interviews, surveys and stakeholder engagement.
This research shapes the foundation of our design work – ensuring we understand real user needs, behaviours and pain points before exploring solutions. Our approach removes guesswork and aligns teams around evidence from the outset.
Information architecture and UX design
We structure content and user journeys in ways that reflect how people think, behave, and access information. Using evidence from user research and stakeholder input, we design intuitive navigation models, content hierarchies and interaction flows that make complex services easier to understand and use.
From early structure planning to detailed interaction design, we bring clarity and consistency to the user experience – particularly valuable for large, content-rich or regulated services.
Wireframing and prototyping
We translate research insights and business requirements into wireframes and interactive prototypes that bring design solutions to life.
From low-fidelity concepts to high-fidelity designs, we iterate quickly to test structure, navigation and content – reducing risk before development begins. Our collaborative approach helps align stakeholders and validate decisions early in the process.
Usability testing
Usability testing plays a critical role in validating design decisions. We observe real users interacting with our prototypes to understand what works and what needs improvement.
Whether exploring early-stage concepts or evaluating end-to-end user journeys, we design realistic, task-based scenarios that reflect genuine user needs. Insights are synthesised into practical recommendations that help refine designs and reduce the risk of costly rework.
Accessibility and inclusive design
We design digital experiences that are inclusive, compliant and usable for all. By embedding accessibility from the outset – guided by the latest WCAG standards and inclusive design principles, we help organisations create services that reduce barriers and meet the needs of users with a wide range of abilities.
Our process includes early design reviews and assistive technology testing and to identify and resolve issues.
Delivering outcomes over output
The impact of user-centred design, in numbers
98%
user satisfaction score following the launch of the solicitors register service for the SRA.
83%
increase in content engagement following our landing page redesign for the LTA.
43%
rise in online puppy sponsorship conversions following research for Hearing Dogs for Deaf People.
65%
decrease in call centre support time following our redesign for the Wine Society.
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Experts in digital experience platforms
As long term partners of Optimizely, Umbraco and other enterprise platforms, we offer unmatched expertise in the design and delivery of business critical websites and digital services.
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Built on partnership and trust
We act as a strategic extension of our clients internal teams, collaborating closely and sharing our expertise to build long-term value together.
Following a competitive tendering process as part of our Digital First Transformation project, we appointed DotCentric as our website agency partner. From undertaking user research and analysis, to design and integration with a new CRM and e-commerce platform, DotCentric have provided a first-class service and client experience.
It was an absolute pleasure working with DotCentric. From the initial discussions about our project, to the discovery phase where we fleshed out the requirements, to the implementation phase, the DotCentric team were engaged, proactive, honest and helped us make better decisions based on their knowledge and skillset.
We were really impressed with how DotCentric took the time to fully understand our organisation, our members, what we do and how we work. This ensured that we were all aligned in what we wanted to achieve and worked efficiently together as one team.
It is important for our technology partners to be committed to user-centric practices (user research, prototyping, usability testing) and agile methodology. The DotCentric UX team got to grips with a complex set of needs and drivers and in a short period, they generated the user insight, prototypes and design assets we needed to progress to build.
The team at DotCentric have been integral in helping us to identify opportunities to improve the user experience for our members and have been an invaluable partner in continuing to improve our digital experience.
I have found the knowledge, expertise and guidance offered to Karndean to be of the highest standard. DotCentric have shown an aptitude to fully understand our business and the markets in which we operate.
Approaching DotCentric completely changed our idea of what we needed as they were able to think outside the box and present us with a range of solutions to solve our challenges.
Working with us
Ready to move things forward?
Whether you’re seeking deeper insights into user behaviour or looking to strengthen your technology foundations, we’ll help you connect the dots by bringing together the right people, processes and platforms to deliver measurable value.
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+44 (0) 203 8876616
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