Evidence guided and outcome driven
We use research and experimentation to help teams prioritise what matters most – reducing risk and accelerating value creation.
Uncover the needs and motivations of your users
We uncover evidence-based insights through in-depth user research, helping to shape digital experiences that better align with the needs of your users.
The value of user research
Uncover deep insights to drive more effective experiences
Understanding how users interact with your web estate and digital services is critical to delivering meaningful and effective experiences.
Discover opportunities
Gain deep insights into your users needs and discover clear opportunities to improve your digital service or find product market fit.
Use evidence over assumptions
Whether you're launching something new or improving what already exists, user research ensures decisions are grounded in real evidence, not assumptions.
Reduce uncertainty
Test hypotheses early to reduce risk and focus your teams on building the right solutions with greater confidence.
Our user research services
Participant recruitment
Effective research starts with the right participants. We use vetted recruitment platforms and rigorous screening methods to source participants who accurately reflect your target audiences.
From hard-to-reach users to diverse demographic groups, we ensure participant profiles align with real-world behaviours – delivering credible insights that stand up to scrutiny.
User interviews
User interviews are central to understanding what truly drives behaviour. Our team is highly experienced conducting conversational interviews that uncover the “why” behind unmet needs, pain points and desires.
We distil findings into clear, actionable insights and produce compelling video highlight reels to help stakeholders get closer to their customers.
Usability testing
We conduct usability testing with real users to evaluate how your digital services and websites perform in practice. By observing users as they complete realistic tasks, we uncover usability issues, navigation pain points and unmet expectations.
Our experienced team then synthesises findings into clear, evidence-based recommendations that improve user experience, support accessibility compliance and unlock opportunities for refinement and innovation.
Concept testing
We help organisations and startups de-risk early product decisions by testing concepts and prototypes with real users. Our sprint-style approach inspired by Google Ventures contrasts three distinct value propositions to learn what resonates most.
By observing reactions and probing preferences, we identify the strongest direction early so your team can move forward with clarity and confidence.
Surveys
We design purposeful, unbiased surveys that generate high-quality data – whether you're looking to measure satisfaction, prioritise product features or validate early-stage ideas. We have experience with a range of survey tools and techniques, including in-context surveys triggered at key moments in user journeys.
Combined with our qualitative research, our survey insights add statistical weight and broader perspective, helping you make informed, evidence-led decisions with confidence.
Customer centric organisations that use research and user insights to guide decision making are faster to market, see increase revenues, improved brand perceptions and better business outcomes.
5x
improved brand perception
3.6x
more active users
3.2x
better product-market fit
2.8x
increased revenue
1
2
Experts in digital experience platforms
As long term partners of Optimizely, Umbraco and other enterprise platforms, we offer unmatched expertise in the design and delivery of business critical websites and digital services.
3
Built on partnership and trust
We act as a strategic extension of our clients internal teams, collaborating closely and sharing our expertise to build long-term value together.
The user research DotCentric conducted with our members and stakeholders was crucial in ensuring that we completely understood the wants and needs of our website visitors. This allowed us to confidently define the website refresh project objectives and outputs ensuring we delivered the user experience improvements that our key users valued most.
The DotCentric team did a fantastic job of running user research activities to optimise the usability and performance for an international audience of students seeking degree programmes accredited by the Royal Society of Chemistry. DotCentric were a pleasure to work with throughout the duration of the project.
DotCentric carried a programme of B2B and B2C user research as part of the discovery phase of a major digital initiative. The team conducted 20+ hours of customer interviews and usability testing and delivered a set of insights and recommendations to guide our product decisions. All reports were delivered on time and the UX has turned out really well, thanks to the in-depth research.
It is important for our technology partners to be committed to user-centric practices. DotCentric quickly got to grips with a complex set of needs and drivers and in a short period, they generated the user insight we needed to progress to build. This was one of several key factors that allowed us to release a credible version of our product on schedule.
The user research team at DotCentric have been integral in helping us to identify opportunities to improve our members experience. Through a series of one-to-one interviews, the DotCentric team observed members and prospects using our website, and presented back insights and recommendations for us to use to feed into product decisions. DotCentric have been an invaluable partner in continuing to improve our digital offering for our members.
Recent news & insight
Working with us
Ready to move things forward?
Whether you’re seeking deeper insights into user behaviour or looking to strengthen your technology foundations, we’ll help you connect the dots by bringing together the right people, processes and platforms to deliver measurable value.
Call us:
+44 (0) 203 8876616
Follow us:
©2025 DotCentric Limited
