Evidence guided and outcome driven
We use research and experimentation to help teams prioritise what matters most – reducing risk and accelerating value creation.
Benchmark your user experience against your competitors
We evaluate and compare the user experience (UX) of your digital products or services against your competitors to identify strengths, weaknesses and opportunities for improvement.
The value of UX benchmarking
Identify strengths, weaknesses and opportunities to outperform your competitors
UX benchmarking goes beyond simple comparisons – it helps you understand your market position and identify the best opportunities for improvement.
Benchmark your current experience
Gain a clear picture of your current strengths and weaknesses in relation to your competitors to inform strategic decision-making.
Leverage industry best practices
Identify what works well in your sector and learn how to adapt proven approaches to improve your own digital experiences.
Uncover opportunities
Spot gaps where competitors fall short, enabling you to position your products and services to meet unmet user needs and stand out in the market.
Our competitor benchmarking services
Customer journey mapping
We use journey mapping to analyse how customers move through your product or service – and how those experiences compare to your competitors. From sign-up to post-purchase support, we identify friction points, drop-offs and unmet expectations.
Our visual journey maps provide clear, side-by-side comparisons that help teams spot experience gaps, align priorities and focus on the changes that will deliver the most value.
Competitor UX benchmarking
We conduct expert-led evaluations of your digital experience against key competitors to identify strengths, weaknesses and strategic gaps.
Using established UX heuristics, we benchmark usability, content clarity, visual design and end-to-end user journeys. Our reports provides the insights you need to sharpen your competitive edge and prioritise improvements that deliver real impact.
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Experts in digital experience platforms
As long term partners of Optimizely, Umbraco and other enterprise platforms, we offer unmatched expertise in the design and delivery of business critical websites and digital services.
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Built on partnership and trust
We act as a strategic extension of our clients internal teams, collaborating closely and sharing our expertise to build long-term value together.
DotCentric delivered a range of outstanding digital design work. The team have an exceptional can do attitude and are diligent project managers.
I have found the knowledge, expertise and guidance offered to Karndean to be of the highest standard. DotCentric have shown an aptitude to fully understand our business and the markets in which we operate.
The team at DotCentric have been integral in helping us to identify opportunities to improve our members experience. Our aim was to validate product design decisions and uncover new user needs. DotCentric have been an invaluable partner in continuing to improve our digital offering for our members.
It is important for our technology partners to be committed to user-centric practices. DotCentric quickly got to grips with a complex set of needs and drivers and in a short period, they generated the user insight we needed to progress to build. This was one of several key factors that allowed us to release a credible version of our product on schedule.
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Working with us
Ready to move things forward?
Whether you’re seeking deeper insights into user behaviour or looking to strengthen your technology foundations, we’ll help you connect the dots by bringing together the right people, processes and platforms to deliver measurable value.
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+44 (0) 203 8876616
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