Evidence guided and outcome driven
We use research and experimentation to help teams prioritise what matters most – reducing risk and accelerating value creation.
Gain a deeper understanding of your customers
Our team brings deep expertise in user research to CRO, combining mixed methods to drive more targeted and effective experiments.
The value of UX research
Uncover the deeper reasons why website visitors don’t convert into customers
While analytic data tell us ‘what’ visitors are doing across your website – it doesn't tell us the all important ‘why’.
Uncover deeper insights
UX research provides a deeper understanding into why audiences behave the way they do and how they decide to buy.
Understand the ‘why’
While A/B test data tells you which version performed better, UX research helps explain why, allowing us to refine tests with more confidence.
Focus on what matters most
By deeply understanding user behaviour, UX research helps to uncovers the all important conversion blockers that are hindering conversion.
Our UX research services
Participant recruitment
We recruit real users who match your target audience – across demographics, behaviours and intent. Using trusted recruitment platforms and tailored screeners, we ensure your research includes diverse, relevant participants.
This leads to more reliable insights and more representative results, helping you design experiments that reflect real-world user behaviour.
User interviews and usability testing
We conduct one-to-one interviews and usability testing sessions to uncover how users think, behave and make decisions as they navigate your website. These sessions reveal friction points, hesitations and unmet needs that analytics alone can’t surface.
The result is a deeper understanding of why users don’t convert – and clearer direction for your next optimisation steps.
On-site surveys
We use targeted, in-context surveys such as exit intent, post-purchase or page-specific polls to capture feedback directly from users at the right moment.
These surveys help answer high-value questions: What’s stopping visitors from buying? Was something unclear? What were they expecting? Why did they buy? The insights gathered inform stronger hypotheses and highlight hidden blockers in your funnel.
Delivering outcomes over output
The impact of our UX research, in numbers
Our ux research has delivered measurable impact – helping clients increase conversion and engagement across their web estates.
43%
rise in puppy sponsorship conversions for Hearing Dogs for Deaf People.
39%
increase in overall conversion rate for Simply Plastics.
37%
increase in conversions for the Wine Society.
15%
increase in free seven day trials for the Economist’s GMAT Tutor service.
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Experts in digital experience platforms
As long term partners of Optimizely, Umbraco and other enterprise platforms, we offer unmatched expertise in the design and delivery of business critical websites and digital services.
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Built on partnership and trust
We act as a strategic extension of our clients internal teams, collaborating closely and sharing our expertise to build long-term value together.
Following a competitive tendering process as part of our Digital First Transformation project, we appointed DotCentric as our website agency partner. From undertaking user research and analysis, to design and integration with a new CRM and e-commerce platform, DotCentric have provided a first-class service and client experience.
It was an absolute pleasure working with DotCentric. From the initial discussions about our project, to the discovery phase where we fleshed out the requirements, to the implementation phase, the DotCentric team were engaged, proactive, honest and helped us make better decisions based on their knowledge and skillset.
We were really impressed with how DotCentric took the time to fully understand our organisation, our members, what we do and how we work. This ensured that we were all aligned in what we wanted to achieve and worked efficiently together as one team.
It is important for our technology partners to be committed to user-centric practices (user research, prototyping, usability testing) and agile methodology. The DotCentric UX team got to grips with a complex set of needs and drivers and in a short period, they generated the user insight, prototypes and design assets we needed to progress to build.
The team at DotCentric have been integral in helping us to identify opportunities to improve the user experience for our members and have been an invaluable partner in continuing to improve our digital experience.
I have found the knowledge, expertise and guidance offered to Karndean to be of the highest standard. DotCentric have shown an aptitude to fully understand our business and the markets in which we operate.
Approaching DotCentric completely changed our idea of what we needed as they were able to think outside the box and present us with a range of solutions to solve our challenges.
Working with us
Ready to move things forward?
Whether you’re seeking deeper insights into user behaviour or looking to strengthen your technology foundations, we’ll help you connect the dots by bringing together the right people, processes and platforms to deliver measurable value.
Call us:
+44 (0) 203 8876616
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