We’re delighted to announce that DotCentric has won an award at The Drum Awards 2025, in the Digital Experience: Sport, Wellness & Fitness category, for our work with the Lawn Tennis Association (LTA).
Building a digital home for the world’s fastest-growing sport
In partnership with the LTA, we set out to create a dedicated digital home for Padel, one of the world’s fastest-growing sports. Until now, Padel content sat within a broader LTA tennis website, with no space to define its own identity.
As a result, the sport struggled to stand out, engage audiences specifically interested in Padel. Key journeys, such as bookings, learning and venue discovery weren't fully optimise for Padel users. This setup was holding back the sport’s growth and significantly limiting engagement from the UK’s Padel community.
Transforming Padel engagement with a user-centred platform
Our goals were clear: make Padel more accessible, more engaging and easier to book for thousands of people in the UK.
We developed an intuitive and responsive website packed with searchable court venues, clear “how to play” guides and interactive features. Padel users can quickly find venues near them, check availability and book courts across the country, making the sport highly accessible online. The new site uses geolocation to recommend nearby courts and competitions for players.
The team designed the digital experience for the website with scalability in mind, so the platform could grow with the sport and support evolving user expectations. Modular, and accessible design make it easy for editors to publish without developer support.
The new digital home for Padel now aligns with the LTA’s ambition to increase participation, enhance player engagement and accelerate bookings across the UK.
Within 3 months of launch, we exceeded our initial goals.
- The new site attracted 77,000 unique visitors
- Ranking keywords increased by 317%
- 610 strategic keywords ranking in top 10 positions
Team effort and recognition
We’re honoured to receive this recognition. Thank you to our partners at the LTA. Your clarity of vision, collaborative and shared ambition made this project a success.
Finally, a big thanks to the DotCentric team, whose technical excellence, problem-solving and focus on delivering measurable outcomes made this work truly impactful.
Ready to elevate your digital experience?
If you’re looking to improve website performance, create more intuitive user journeys, and drive conversion and engagement through user research, design, technology and experimentation – we can help you achieve it.
Connect with us.
