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Reema Pathak

By: Reema Pathak

Director of Growth

Published:

September 22, 2026

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Opticon London is back on Tuesday 13 October, and so are we  – including the famous DotCentric sweet cart. Nom, nom! 

We’ll be at the Barbican Centre for a full day of Optimizely, with this year’s event exploring the increasingly agentic future of digital experiences – from AI and CMS to experimentation, personalisation, optimisation, and the wider direction of the Optimizely platform. 

As an Optimizely Gold Partner, we’ll have our team of DotCentric experts there throughout the day, including several Optimizely Most Valuable Professionals (OMVPs). So, if you’ve got a burning Optimizely question, come and find us, and grab something to munch while you’re at it. 

Whether you want to talk about getting more from your existing Optimizely investment, an upcoming platform upgrade, experimentation and optimisation, improving your customer experience, or what Optimizely’s latest AI and agentic capabilities could mean for your organisation, we’ll have people on hand who know the platform inside out. 

What’s happening at Opticon London this year? 

Opticon London brings together Optimizely customers, partners, digital leaders, marketers, developers, and experience teams, with keynotes, practical sessions, customer stories, roundtables, and hands-on workshops throughout the day. 

This year, Optimizely is putting agentic digital experiences firmly at the centre of Opticon, with a particular focus on how agentic AI, CMS, and experimentation are changing the way digital teams work and the experiences they can create. 

Camp Opticon New York has already given us a flavour of where that conversation is heading, with announcements spanning AI-powered virtual teammates, autonomous optimisation, 1:1 personalisation, AI search visibility, and new ways of giving AI greater context from an organisation’s own data. London should give us the opportunity to explore what these developments mean in practice, where they’re genuinely useful, and what organisations need in place to take advantage of them. 

Check out the full Opticon London agenda

Why come and see DotCentric? 

We’ve worked closely with Optimizely for more than 15 years and launched more than 75 Optimizely solutions, so Opticon is always a great opportunity for us to catch up with existing customers, meet new people, and talk about what’s next. 

If you’re already using Optimizely, come and tell us what’s working, what isn’t, and what you’d like to do next. If you’re considering Optimizely, we’re equally happy to answer questions and give you a partner’s perspective on the platform. 

Register for Opticon London and we’ll see you there!