Marketing leaders today face immense pressure to deliver hyper personalised experiences, prove ROI, and move faster, all with tighter budgets and leaner teams. At the same time, artificial intelligence is everywhere, promising to revolutionise the way we work. But not all AI is created equal.
Introducing Opal, Optimizely’s built in intelligence layer
Optimizely Opal is not just another AI tool to evaluate or manage. It is an integrated layer of intelligence within the Optimizely Digital Experience Platform, built to make your existing marketing efforts smarter, faster, and more effective.
There is no steep learning curve or new system to adopt. If you already use Optimizely, Opal is already helping you behind the scenes to work more efficiently and make better decisions with less manual effort.
How Opal supports your marketing goals
Smarter campaign planning
Opal analyses real performance data to recommend campaign strategies and content directions. It is like having a strategist embedded in your platform.
Personalisation at scale
Deliver targeted, tailored experiences to different audience segments without the need for dedicated personalisation teams or complex tooling.
Real time performance insights
Opal continuously monitors activity and provides clear, actionable results from experiments and campaigns, allowing you to respond faster to what is working.
Insights in plain English
Ask natural language questions like “Which landing page performed best last month” and receive straightforward, digestible answers without dashboards or analysts.
Why leading marketing teams are turning to Opal
Most teams are not looking to add more platforms. They want clarity, speed, and confidence that they are investing in what works.
Opal delivers by:
- Enhancing decision making without disrupting workflows
- Providing intelligence without adding complexity
- Scaling results without scaling teams
AI that supports, not replaces, your team
Opal is not about automation for the sake of it. It is about empowering marketers to deliver more without overextending themselves. From campaign planning to experimentation and personalisation, Opal helps you act decisively, adapt quickly, and achieve measurable results.
With Optimizely Opal, AI becomes a trusted partner, not a risky experiment.
