As digital demands evolve, so do the tools and platforms needed to deliver consistent, high-performing experiences.
Many organisations that originally invested in Sitecore are now finding that the platform no longer aligns with the speed, flexibility, or ease of use they require.
If your team is starting to question whether Sitecore is still the right fit, you are not alone. Increasingly, businesses are making the move to Optimizely for a simpler, more agile way to manage content, run experiments, personalise experiences, and deliver measurable results.
Lets explore why teams are choosing to re-platform from Sitecore to Optimizely, and how the shift can unlock new efficiencies and long-term value.
Why organisations are reconsidering Sitecore
Sitecore has long been positioned as a powerful enterprise content management system. However, for many teams, maintaining that power now comes at a cost.
Common challenges include:
- Complex upgrades that require developer involvement
- Heavy infrastructure management or reliance on Microsoft licensing
- Slower time to market for campaigns or site updates
- High total cost of ownership, especially as content and personalisation needs grow
- While Sitecore still suits some enterprise use cases, many organisations are finding it more cumbersome than empowering. Re-platforming provides an opportunity to reset, streamline, and modernise.
Why choose Optimizely
Optimizely offers a cloud-native Digital Experience Platform that combines content management, personalisation, experimentation, and analytics in one cohesive environment. It is built for speed, collaboration, and adaptability.
Here is how it compares to Sitecore in key areas:
Simplified content workflows
Optimizely’s intuitive editing environment allows teams to create, preview, and publish content easily, without needing developer support. Changes go live faster, with fewer blockers.
Cloud-first, fully managed platform
Delivered as a SaaS solution, Optimizely takes care of hosting, maintenance, and upgrades. There is no need to plan for infrastructure updates or manage complex deployments.
Personalisation made easier
While Sitecore offers personalisation, it often requires manual rules and IT involvement. Optimizely combines AI-powered recommendations with built-in audience targeting, so teams can launch and optimise with confidence.
Built-in experimentation
Optimizely’s heritage in A/B testing and multivariate experimentation means your team can continuously improve digital experiences using real data. Testing is integrated, not bolted on.
Transparent pricing and lower total cost of ownership
Optimizely’s SaaS model eliminates many of the hidden costs of infrastructure and upgrade cycles. Licensing is clear and scalable, which supports better budget control.
What to expect from the re-platforming process
Re-platforming does not have to be disruptive. With the right approach, it can be a smooth, phased migration that improves performance while reducing complexity.
At DotCentric, we have extensive experience guiding organisations through this process. One recent example is Karndean Designflooring, a leading flooring brand, who successfully migrated from Sitecore to Optimizely with our support. The move resulted in a faster, more flexible platform that now supports more efficient content delivery and a more scalable digital experience strategy.
Key steps often include:
- Auditing and prioritising content to migrate
- Rebuilding templates with modern, flexible components
- Integrating personalisation and testing into existing workflows
- Training teams on new tools and processes, with minimal downtime
With a clear plan and an experienced partner, re-platforming can quickly lead to tangible improvements in both user experience and team productivity.
Re-platform for agility, not just technology
Re-platforming from Sitecore to Optimizely is not just a technology decision. It is a strategic move that gives teams the tools they need to move faster, collaborate more effectively, and create better digital experiences without unnecessary complexity.
If your current platform is slowing you down or costing more than it delivers, Optimizely provides a future-ready alternative. With a modern, cloud-native architecture and a user-friendly approach to content, testing, and personalisation, it empowers teams to focus on outcomes, not obstacles.
At DotCentric, we are proud to support organisations at every stage of their digital transformation journey. Whether you are exploring the case for re-platforming or ready to make the move, we can help you plan and deliver with confidence.
Making the switch is not about starting over. It is about moving forward.
