Re-platforming a web estate from SiteCore to Optimizely DXP

Karndean Designflooring is an international market leading hard flooring supplier of LVT flooring across North America, UK, Europe and Australia.

As an experienced Gold Optimizely Solution Partner, we were appointed to re-platform Karndean’s international B2C websites, B2B self-service retailer portal and associated services from Sitecore to the Optimizely Digital Experience Platform (DXP). The objectives were to reduce technology costs, improve platform stability and dramatically enhance the content management experience for global marketing and support teams.

We began with discovery workshops and collaborative planning alongside key teams working across the Karndean web estate to assess the limitations of the existing Sitecore platform and implementation. This included inefficiencies in content management, issues with technical stability and a lack of scalability to support future growth.

Our goal was to deliver a solution that not only resolved these immediate challenges but also positioned Karndean for long-term success. By recommending the Optimizely DXP, we were confident we would be able to deliver major improvements in content management, platform reliability and CRM integration – while also providing the flexibility to support personalisation and experimentation in the future.

We developed a modern, scalable solution to empower Karndean’s regional marketing teams with more efficient workflows and greater control. The re-platform included streamlining content creation, improving localisation capabilities and introducing a simplified front-end component library to reduce code debt.

To ensure performance and scalability, we deployed Optimizely’s cloud-native architecture – capable of managing high traffic volumes without compromising user experience. This created a stable, future-ready foundation that supported strategic marketing efforts across markets.