Redesigning the website for the national authority on mental health first aid

MHFA England® is the country’s leading provider of quality mental health training and the national authority on mental health first aid.

As part of a wider digital transformation programme, we were commissioned to redesign and replatform MHFA England’s public-facing website – helping to better communicate their vision and mission and improve their course booking experience.

We began with a discovery phase to clarify the outcomes MHFA England were looking to achieve through a redesign – both for external users and for internal communications, CRM and support teams.

We also carried out a detailed review of recent user research and data insights that had informed early thinking about the redesign. Using these inputs, we began mapping key user journeys and developing site maps and low-fidelity wireframes to review and refine.

During our design phase we created clickable prototypes to explore revised user journeys, navigation structures and content design with stakeholders. We then tested these prototypes with a range of audiences, from members of the public to MHFA England’s instructor community, to understand how well the new experience met user needs. User interviews and usability testing sessions helped us uncover actionable insights, which guided further refinements and design iterations throughout the project.

A focus of the redesign involved translating MHFA England’s offline brand guidelines into a fully accessible digital design system. Our front-end system enables both internal and external teams to roll out additional branded microsites and CRM-driven interfaces more efficiently and consistently – while meeting WCAG AA accessibility standards.