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Adam Boulahlib

By: Adam Boulahlib

Director of Operations

Published:

September 25, 2026

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DotCentric has achieved Optimizely Agent Platform Specialized Partner status, formally recognising our ability to develop and extend AI agents, tools, and workflows within the Optimizely ecosystem.

As Optimizely develops its Agent Platform, the opportunities to use AI within the platform are growing, too. For organisations using Optimizely, that means thinking beyond the AI capabilities available out of the box and exploring where agents, tools, and workflows could solve specific business problems.

What does being an Optimizely Agent Platform Specialized Partner mean?

Five of our expert team – Adam Boulahib, Jacob Spencer, Reema Pathak, Sam Wray, and Mark Roffey – have completed Optimizely's AI development training and accreditation, covering areas including instructions, custom tools, specialised agents, and workflows.

The accreditation means we can create agents for specific tasks, develop custom tools that extend what those agents can access and do, and bring different agents and actions together into workflows.

For our customers, that gives us more scope to explore how Optimizely's AI capabilities could be applied to their particular challenges, processes, and opportunities.

When it comes to AI, start with the problem, not the agent

There's no shortage of businesses looking for ways to use AI. Starting with “What could we build with an AI agent?”, though, is unlikely to lead to the best answer.

We start with the problem.

Where are your teams losing time to repetitive work? Where is useful information difficult to access? Which processes involve people moving information between systems or carrying out the same series of actions again and again? Where could better access to information improve a customer experience?

From there, you can work out whether an AI agent or workflow could genuinely help.

Optimizely's Agent Platform opens up a range of possibilities. Custom tools can extend what an agent can access or do. Specialised agents can be created for particular tasks. Workflows can connect agents and actions to support more complex processes.

That could mean automating part of an existing process, enabling an agent to work with information held elsewhere in your organisation, helping teams analyse and act on information more quickly, or creating an agent for a specific internal or customer-facing task.

Building on more than 15 years of Optimizely experience

As a Gold Partner, we've worked with Optimizely for more than 15 years and launched more than 75 Optimizely solutions, spanning platform development and integrations, experience strategy and design, research, experimentation, personalisation, and optimisation.

Becoming an Optimizely Agent Platform Specialized Partner extends that expertise into the next generation of the platform.

We can help organisations understand what's possible, identify where agents and automation could make a useful difference, and then bring together the technical and experience expertise needed to make those ideas work in practice.

The value comes from finding the right applications for AI – where it can solve a genuine problem, improve an experience, or make something work better.

Meet us at Opticon London

Want to find out more about where Optimizely is heading with AI, agents, and the wider platform?

The DotCentric team will be at Opticon London at the Barbican on 13 October, including members of our Optimizely MVP team and AI experts. It's an opportunity to hear what's coming next from Optimizely, see the latest capabilities in action, and talk to us about what they could mean for your organisation.

Come and meet the team, ask us questions, and explore where you could be getting more from your Optimizely investment.

Register for Opticon London and we’ll see you there!